Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. Read the full article at MarketingProfs
This article gives search and other digital marketers an idea of how the most significant changes in Google’s paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs
Looking to attract long-term value in terms of visitors, social shares and backlinks? Then add crowd pleaser content to your mix with this guide.
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Your brand’s name is your name. You need to take ownership of it and earn recognition as an expert in your field.
The Road to Recognition is an A to Z guide to personal branding packed with actionable advice and insights from dozens of top content marketing professionals.
The post The Road to Recognition – Book Interview appeared first on Heidi Cohen.
Want to increase your sales? Who doesn’t? This 2017 marketing research (Hubspot) and analysis provides insights to get your marketing plans on track.
The post How 2017 Marketing Can Drive More Profitable Sales [Research] appeared first on Heidi Cohen.
Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here’s some help. Read the full article at MarketingProfs
Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you’re using AdWords to its fullest potential. Read the full article at MarketingProfs