Content: The Atomic Particle of Marketing – Book Interview

Content: The Atomic Particle of Marketing

Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.

The post Content: The Atomic Particle of Marketing – Book Interview appeared first on Heidi Cohen.


Source: http://heidicohen.com/books/content-the-atomic-particle-of-marketing/#utm_source=feed&utm_medium=feed&utm_campaign=feed

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