In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,
The post Lost and Founder – Book Interview appeared first on Heidi Cohen.
Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.
The post Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote appeared first on Heidi Cohen.
Feeling taxed when you need blogging or content inspiration? Use these 101 Free Blog Post Title Ideas inspired by Tax Day to get your creative juices flowing. Includes related title suggestions.
The post Don’t Tax Your Brain: 101 Free Blog Post Title Ideas appeared first on Heidi Cohen.
Even without grabbing the top spot in search engine results pages, you can be at the top. How? “Featured snippets”! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs. Read the full article at MarketingProfs
Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.
The post The Storytelling Edge – Book Interview appeared first on Heidi Cohen.
Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.
The post Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted appeared first on Heidi Cohen.
Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read the full article at MarketingProfs