Content: The Atomic Particle of Marketing – Book Interview

Content: The Atomic Particle of Marketing

Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.

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Source: http://heidicohen.com/books/content-the-atomic-particle-of-marketing/#utm_source=feed&utm_medium=feed&utm_campaign=feed

#SocialSkim: Google Aggregates Job Listings, Snapchat’s Location-Sharing: 10 Stories This Week

Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly’s original programming with big partners; Instagram Stories user base soars; GIF’s 30th anniversary… Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2017/32329/socialskim-google-aggregates-job-listings-snapchats-location-sharing-10-stories-this-week

Psyched Up – Book Interview

Psyched Up

In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.
McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills.
McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.

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Source: http://heidicohen.com/books/psyched-up/#utm_source=feed&utm_medium=feed&utm_campaign=feed