Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.
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Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly’s original programming with big partners; Instagram Stories user base soars; GIF’s 30th anniversary… Read the full article at MarketingProfs
Extend your content marketing reach with interconnected content. It’s the on-ramp to help readers find related information on your owned media.
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The popularity of a website appears to be the most important factor Google’s search engine takes into account when ranking a page, according to recent research from SEMrush. Read the full article at MarketingProfs
In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.
McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills.
McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.
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Want your small business social media to be competitive? Use these 2017 research findings to guide your social media marketing to yield profitable results
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As Google’s deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs