Psyched Up – Book Interview

Psyched Up

In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.
McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills.
McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.

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Source: http://heidicohen.com/books/psyched-up/#utm_source=feed&utm_medium=feed&utm_campaign=feed

Google Algorithm Updates: What You Need to Know About Fred [Infographic]

Earlier this year, Google released a search algorithm update that has since been dubbed “Fred.” And though the name is straightforward, what it means for marketers is not. Here’s an infographic with the lowdown. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2017/32169/google-algorithm-updates-what-you-need-to-know-about-fred-infographic