5 Interactive Content Types That Will Boost Your Results

Interactive Content Types

Looking to increase content marketing visibility and engagement? Try one of these five interactive content types to enhance your content marketing strategy and improve results.

The post 5 Interactive Content Types That Will Boost Your Results appeared first on Heidi Cohen.


Source: http://heidicohen.com/interactive-content-types/

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Killing Marketing – Book Interview

Killing Marketing

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.

Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.

The post Killing Marketing – Book Interview appeared first on Heidi Cohen.


Source: http://heidicohen.com/books/killing-marketing/

Virtual Versus Augmented Reality? Which one will win out?

With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes. Brands can extend interactive, transactional experiences to customers wherever they are – as long as they have a mobile device in hand.

iPhone X is the thin edge of the AR wedge

Today, with the very top-end devices supporting AR, leading brands may consider matching their premium offerings with a premium customer experience. Today, ARKit works on iOS devices with A9 or later processors. However, as AR technology becomes popular and devices can accommodate it, more and more devices will incorporate it. For sellers, the idea of using AR will become more attractive.

You don’t have to stretch too far to see the future of digital stores could be a 3-D game-like shopping experience, placing the customer “inside.” TJ-Maxx’s hilarious new online store notwithstanding, these interactions probably will not mirror the in-store experience. Rather they could present items personalized to an individual in a unique 3-D environment, created especially for him or her, or for the product.

Apple iPhoneX

Buy a tent on a mountainside surrounded by forest?

For example, to sell outdoor equipment, a company might create a 3-D mountain scape with a stream and lush forest surrounding. The customer could place potential tents, stoves, and sleeping bags just like they would at a campsite situation. Walk around the scene and check things out from different angles. Specification and review overlays could present more information. Unique, realistic, testing could demonstrate the tradeoffs between tent weight and waterproofness. Press “heavy rain” + “wind” and the tent is tested against a storm for waterproofness, allowing people to understand better which equipment will meet their needs.

Change the environment altogether to a dry desert with Joshua trees and no water. Now select wind and sandstorm to test the same tent in those conditions. The visual representation of the tent standing up in certain conditions is a far more effective means of communicating its efficacy in different conditions than an IPL specification.

These are just hypothetical scenarios and digital agencies will be working around the clock to figure out how to present new customer experiences to leverage new AR technologies.

Buying tent in virtual reality

Never forget a face

ARKit allows developers to model a user’s facial geometry for facial recognition as well as for position and even for expression recognition. Right now, there’s no way to really judge a customer’s reaction to a product or service, unless they star or heart it, or come back to look several times. With AR, that all changes. Based on how a person is looking at the screen, or what their expression is, this in combination with personalization fueled by AI could call up their next experience.

Facial expression recognition provides a  new level of understanding “intent” for companies that they can use to assess the likelihood of a purchase and use that information to encourage or discourage that intent in real-time.

The customer doesn’t like that car? Show the vehicle from another angle, or in a different color, or in a 3D moving environment.

Buyer LOVES that coat? Show them available matching gloves and boots in their size, on their bitmoji.

In a way, you could think of digital expression recognition, in combination with AI, as a replacement for the skilled, empathic sales person who can read people well and smooth the sales process. Now developers have the tools to make this happen in augmented reality.

ARkit facial recognition

Virtual versus augmented reality

Which will win out? Virtual or augmented reality? North Face gave Korean customers a cool in-store VR experience with their dogsled ride via Occulus Rift headsets. The key words there are “in-store.” While VR is gaining traction, today it can’t beat the always-on mobile phone in terms of anytime, anywhere delivery. Not for now anyway do people carry around VR goggles. Nor have developers got the easy-to-use toolkits equivalents of ARKit and ARCore to make creating those experiences easier, more cost effective and timely. In the near term, AR is set to dominate customer experience.


Immersing commerce capabilities with augmented reality or virtual reality technologies requires a flexible, extensible e-commerce platform. Learn more about Elastic Path Commerce.

 

The post Virtual Versus Augmented Reality? Which one will win out? appeared first on Get Elastic Ecommerce Blog.

Source: http://www.getelastic.com/virtual-versus-augmented-reality-which-one-will-win-out/

The State of APIs: an infographic cheat-sheet

Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs?

Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new level of business agility. It enables a rapid addition of new customer facing applications and connected things, including mobile devices, IoT, vehicles, point of sale, social interactions, apps, Customer Service Representative applications, appliances, etc. Hypermedia API surfaces complex business rules and requirements from multiple systems in a simple unified way.

Here’s a cheat-sheet of other APIs versus Hypermedia API to help you decide.

Can’t see the infographic? View it here.


A hypermedia ecommerce API isn’t like other APIs; some are less sophisticated and come with significant overhead. Brands using hypermedia APIs can innovate faster and deliver consistent customer experiences. How is your company handling ecommerce complexity? Learn more about hypermedia APIs in 10 Ways a Hypermedia Ecommerce API Leads to Developer Nirvana.

The post The State of APIs: an infographic cheat-sheet appeared first on Get Elastic Ecommerce Blog.

Source: http://www.getelastic.com/state-apis-infographic-cheat-sheet/

The State of APIs: a cheat-sheet infographic

Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs?

Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new level of business agility. It enables a rapid addition of new customer facing applications and connected things, including mobile devices, IoT, vehicles, point of sale, social interactions, apps, Customer Service Representative applications, appliances, etc. Hypermedia API surfaces complex business rules and requirements from multiple systems in a simple unified way.

Here’s a cheat-sheet of other APIs versus Hypermedia API to help you decide.


A hypermedia ecommerce API isn’t like other APIs; some are less sophisticated and come with significant overhead. Brands using hypermedia APIs can innovate faster and deliver consistent customer experiences. How is your company handling ecommerce complexity? Learn more about hypermedia APIs in 10 Ways a Hypermedia Ecommerce API Leads to Developer Nirvana.

The post The State of APIs: a cheat-sheet infographic appeared first on Get Elastic Ecommerce Blog.

Source: http://www.getelastic.com/state-apis-cheat-sheet-infographic/