Lost and Founder – Book Interview

Lost and Founder

In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,

The post Lost and Founder – Book Interview appeared first on Heidi Cohen.


Source: https://heidicohen.com/books/lost-and-founder/

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Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Recycle content marketing

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

The post Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote appeared first on Heidi Cohen.


Source: https://heidicohen.com/recycle-content-marketing/

How to Rank at the Top of Google Search Results (Even If You’re Not No. 1)

Even without grabbing the top spot in search engine results pages, you can be at the top. How? “Featured snippets”! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33925/how-to-rank-at-the-top-of-google-search-results-even-if-youre-not-no-1

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

13 Blogging Beliefs Busted

Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.

The post Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted appeared first on Heidi Cohen.


Source: https://heidicohen.com/blogging-tips-to-avoid-triskaidekaphobia/